Born out of a swimwear obsessed founder in an office in Stockholm, Sweden, Elsa & Rose Swimwear has now reached endless customers around the globe. Today, our teams are based in Stockholm and Los Angeles. 

Elsa & Rose is inspired by the effortlessness of Swedish nature, and features colors and cuts that are true to its Scandinavian heritage. The brand has grown to be Scandinavia's most talked-about swimwear (and now also lingerie) brand, with more than half a million followers on Instagram and Facebook combined. It has been worn by famous celebrities worldwide such as Selena Gomez and Zara Larsson. 

It's a collection of luxe, functional and feminine garments, with lace being a recurring these in our designs. We source only the finest fabrics and lace. 

We believe in healthy, no matter what body shape you have. Before casting each model, we make sure that she is healthy and eating normally. Working only with healthy models is something that is fundamental to our core beliefs.

Spreading the love of swimwear starts with spreading the love of your own body. That is also why we donate to international foundations against eating disorders. For more info, don't hesitate to send us an email. 


/Elsa & Rose Team 

Say hi: customercare@elsaandrose.com